Join us in Launching our New Brand, Claypool Dancewear!

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Dance is in our DNA

It’s in every piece of dancewear, shoe and accessory we create – from our premium material selection to our artisan construction. BLOCH leads the way as the ultimate dancewear destination, equipping you with the tools and confidence to be the best dancer you can be.


During the height of the Great Depression in 1930, Jacob Bloch, a shoe maker by trade, emigrated to Australia from Eastern Europe, bringing with him a profound adoration for music and dance.


Whilst visiting a local dance school, he noticed a young dancer struggling to stay en pointe. He vowed to create a better pair of pointe shoes to help, which is exactly what he did.

The first pair of BLOCH ballet shoes were crafted in a candlelit workshop in Paddington, Sydney in 1932.



During the late 1930s, many overseas ballet companies toured Australia, including the famed Ballet Russe de Monte Carlo. Bloch created shoes for many of these well-known Russian dancers — including Olga Spessivtseva, Tamara Toumanova, Irina Baranova, David Lichine, Tania Riabouchinskaya and Helene Kirsova — building each bespoke pair to the dancer’s specifications.

And the rest as they say is history…


Three generations dedicated to dance!



Today, guided by the third-generation of Jacob Bloch’s family, the company’s international acclaim has cemented its position as a leader within the technical dance market. Our innovative designs, material selection and construction are all closely linked to dance, and as the industry leader, our DNA can be found in every pair of shoes we masterfully create.

Dance is our life

Our respect for the artists we serve is infinite. If we can contribute to a dancer’s artistry in even the smallest of ways, then we have achieved our goal.

We are artisans within a beautiful, ever-changing field. We are happiest when engineering the perfect product to meet our dancer’s bespoke specifications and desires.


We collaborate with some of the world’s best dancers and ex-professionals — including current BLOCH Ambassadors Dusty Button, Jason Samuels Smith and Devon Teuscher to name a few. Our BLOCH Artists are some of the industry’s leading professional dancers and our Young Artists are some of world’s brightest upcoming stars of dance.

BLOCH continues to fulfil the promise made by its founder Jacob Bloch all those years ago.

197 products